The cosmetic and cosmetic gift sets industry continues to showcase strong growth, estimated annually 8% year after year. Data from Statista – 2000 to 2023 proves the only time it had slowed down was during the recent pandemic. Studies and market research have proven to be a bolstering element in fortifying industry confidence, directly resulting in worldwide increased investment and consumer acceptance.
This burgeoning trend in the realm of skincare and body care has opened many doors of opportunity for both new and established cosmetic giants to explore the niche market offering both fronts, budget and luxurious cosmetic gift sets. Consumers, who are inclined to new trends in the market or looking for convenient cosmetic gift sets solution have embraced these offerings, which resonate for all occasions such as Mother’s Day and Valentine’s Day, also widely adapted for events including weddings, corporate gatherings, anniversaries, and cultural celebrations like Christmas, Eid, and Diwali.
Now for individuals like myself and readers who value pre-research and well informed decisions before making a purchase, this trend has streamlined the challenging process of finding the ideal gift. It saves time, provides details of ingredients and enhances the thoughtfulness behind the gesture, with the possibility of customising the gifts further. Moreover, it appeals to recipients of all ages.
With the ever advancing world of social media and marketing mix present in our lives, cosmetic gift sets have taken centre stage captivating consumers and gift givers like never before. Brands have incorporated strategies by leveraging platforms such as Instagram, Facebook and TikTok reaching to wider audience and influencing the purchase decision. Now this may be a great way consumers are exposed to brands and get personally connected with the brand. But as informed consumers we out to discern between the marketing claims and product efficacy. Does it have the benefits claimed and resonant with our persona?
Cosmetic gift sets ingredients may vary depending on the type of product or the brand. But the framework remains the same consisting of categories which we will take a look at. These categories together form the base, and with a good understanding of the formulation, brands tend to get the desired cosmetic product.
Regulated bodies for instance in the USA, regulated body for cosmetics come under the FDA. They have acts in place namely the FD&C Act and FPLA. It is mentioned on the FDA extension (MoCRA), that “on average people use 6 to 12 cosmetic products daily.”
Similarly, in India, cosmetics are regulated under a registration body under CDSCO – Central Drugs Standard Control Organization.
Categories serving specific purposes:
Then we have other categories that are brand or product specific like fragrances, colorants, thickeners and stabilizers. As per the regulated body, the ingredients used should be mentioned on the labels of the product so the consumer is well-informed before use.
It can be a great option for both the giver and the recipient. Offering many benefits that make them a worthy consideration:
The cosmetic gift sets industry is on the right track with innovation and regulations streamlining the skincare and body care line-up with an emphasis on sustainability. Consumers are ever more aware and prioritizing clean beauty, while utilizing the digital experience to purchase products. Brands are evolving and catering for the changing landscape of cosmetics.
As well-informed gift givers, let’s make reading the label a priority to make an informed choice, rather not solely relying on the brand names or marketing mix. Let’s get informed!
